Analytics
Tracking pixels, GA4, and privacy settings
No analytics or ad pixels connected.
Connect your GA4, Meta, TikTok, and Google Ads pixels here. We respect Do Not Track and the consent banner by default so EU traffic stays GDPR-compliant.
G-, AW-, or GTM-). Prefer to paste the full snippet yourself? Use Settings → Custom code — we detect duplicates so a tag never loads twice. Found in GA4 Admin > Data Streams > Web stream details
Used for server-side event tracking (purchase deduplication). Found in GA4 Admin > Data Streams > Measurement Protocol API secrets.
If you use Google Tag Manager instead of direct GA4 installation
Server-side coverage (last 30 days)
ITP and ad-blockers drop a meaningful share of client-side purchase beacons. The server-side dispatcher fires the matching event under the same transaction_id so GA4 dedups them into one row. This panel shows which beacons actually arrived.
Status of GA4 e-commerce events on your storefront.
Facebook/Meta pixel for conversion tracking and retargeting
TikTok pixel for ad conversion tracking
In Google Ads: Goals > Conversions > your purchase action > Tag setup. The ID starts with AW-.
Found right next to the Conversion ID in the same Tag setup screen (the send_to value looks like AW-123456789/AbC-D_efGh… — paste the part after the slash here). Add both and we fire your purchase conversion automatically — no code, no developer.
Show a GDPR/CCPA-compliant consent banner to visitors
Disable tracking for visitors who have DNT enabled in their browser