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Facebook & Instagram Shop

Real-time Meta Commerce Catalog sync. Product mutations on Mercentia fire a per-product upsert against the Catalog Batch endpoint within seconds — Facebook Shop, Instagram Shop, dynamic product ads, and the catalog-driven Marketplace surfaces all draw from the same feed.

Status
Not connected
Token missing
Catalog ID
—
Meta Commerce Manager
Last sync
Never
last batch accepted by Meta
Active products
—
eligible for Meta sync

Catalog quality (2026 Meta spec)

3/6 ready

Meta validates the catalog feed strictly — items with the wrong shape silently drop from Instagram Shop and from dynamic-ad inventory. This checklist mirrors the worker's payload builder so you can spot a gap before sync fires.

  • Price string format

    "12.99 GBP" (decimal + space + ISO-4217). Enforced by the catalog builder.

  • sale_price on discounted items

    Emitted automatically when compareAtPrice > priceAmount. Renders the strikethrough on Facebook + Instagram.

  • HTTPS image links

    Meta rejects http:// and data: URLs. The builder filters them and falls back to the storefront URL when no HTTPS image is present.

  • Up to 10 additional_image_link

    Carousel and dynamic-ad creative pulls from images 2..11. Upload more product images to fill out the carousel.

  • google_product_category + product_type

    Set per-product under Meta-specific attributes in the product editor. Meta uses Google taxonomy as the core category attribute in the 2026 spec.

  • Item specifics (color, size, material, gender, age_group)

    Surface in dynamic creative and search relevance. Forwarded from products.metadata.meta.

Instagram image aspect

1:1 recommended

Instagram Shop tiles render at 1:1. Off-ratio images get a centre-crop that often cuts the product out of frame. The product image uploader warns you inline when an upload is off-ratio — fix those before pushing to Meta for best Shop placement.

Review product images

Disconnect

Marks the integration inactive. Mercentia stops pushing catalog updates; items already on Meta keep serving until they expire or you remove them from Commerce Manager.